An NCTJ-certified beauty journalist, editor, copywriter and consultant based in London. Most of my work involves writing, editing and creating content for leading online and print titles. You may have seen or read some of it on Marie Claire, woman&home, Cosmopolitan, Glamour, Stylist, Popsugar and Refinery29 – plus my Substack, Lacquered.

Having written about beauty and lifestyle for a decade, I’ve reviewed hundreds of products, maintained many (many) Google rankings, covered backstage at London Fashion Week and delved into several celebrity beauty routines. Not to mention established a killer expert contact list of the world’s best dermatologists, hairdressers, make-up artists, nail techs… you get the idea.

I also write copy and consult for brands, with experience in everything from packaging and messaging to PDPs, social and email copy. Need a beauty-savvy copywriter or want to tap into industry expertise for a project? I know what resonates with consumers in the real world – and I’m much better than an LLM.

To discuss working together, please share topline details of your project, deliverables and ideal timeline via the contact page.