An NCTJ-certified beauty journalist, editor, copywriter and consultant based in London.

I write and edit for some of the world’s biggest online and print titles. You may have read some of it on titles like Marie Claire, woman&home, Allure, Cosmopolitan, Glamour and Refinery29, or Substack.

Over the last decade I’ve reviewed hundreds of products, maintained many Google rankings, covered backstage at fashion weeks and delved into several celebrity beauty routines. I now have a killer expert contact list of the world’s top dermatologists, hairdressers, make-up artists, nail techs and more.

For brands, I cover everything from packaging and PDPs to blogs, emails and social. Need strong marketing copy that’ll convert? Industry expertise to shape a new launch? Or a ghostwriter to nail your founder assets? I’ll get it to resonate with consumers better than an LLM.

To discuss working together, please get in touch with topline details of your project, deliverables and timeline, and we’ll go from there.