An NCTJ-certified beauty journalist, editor, copywriter and consultant based in London.

I write and edit content for some of the world’s biggest online and print titles. You may have read some of it on Marie Claire, woman&home, Cosmopolitan, Glamour, Stylist, Popsugar and Refinery29, or my Substack.

Over the last decade I’ve reviewed hundreds of products, maintained many Google rankings, covered backstage at fashion weeks and delved into several celebrity beauty routines. I’ve also refined a killer expert contact list of the world’s top dermatologists, hairdressers, make-up artists, nail techs and more.

Brand side, I’ve worked on everything from packaging and launch copy to PDPs, emails and social. Need strong marketing or conversion copy? Real industry expertise to shape your brand voice or project? Or a ghostwriter to nail your founder assets? I know what resonates with consumers better than an LLM.

To discuss working together, please share topline details of your project, the deliverables and timeline via my contact page.