An NCTJ-certified beauty journalist, editor, copywriter and consultant based in London. Most of my work involves writing and editing content for leading online and print titles. You may have seen some of it on Marie Claire, woman&home, Cosmopolitan, Glamour, Stylist, Popsugar and Refinery29, or my Substack, Lacquered.

After writing about beauty and lifestyle for a decade, I’ve reviewed hundreds of products, maintained many (many) Google rankings, covered backstage at fashion weeks and delved into several celebrity beauty routines. Plus established a killer expert contact list of the world’s best dermatologists, hairdressers, make-up artists, nail techs… you get it.

I also write and consult for brands, with experience in everything from product naming and packaging to PDPs, social and email copy. Need a strong writer for marketing or conversion copy? Or want to tap industry expertise to help shape your brand voice or project? I know what resonates with real-world consumers better than an LLM.

To discuss working together, please share details of your project, key deliverables and ideal timeline via the form on my contact page.