Services
As an experienced, fast and thorough writer-slash-editor, I produce everything from product reviews and trend reports to topical deep dives.
Alongside editorial, I write enticing brand and marketing copy and consult for brands, drawing on my decade of industry experience, plus ghostwriting. Below are some of the ways we can work together.
Copywriting
Want a real-life human being to enliven your brand with relatable, engaging copy? Need a ghostwriter for founder newsletters? Or rewrite AI-generated copy that isn’t up to scratch? As well as editorial, I’ve produced copy for big beauty brands – from packaging to PDPs, email and social. I work across the lifestyle sector and adapt to new TOVs quickly.
Consulting
Need advice on successfully pitching to beauty press? Or honest, constructive insights on how your product launch or branding will be received by consumers? I love sharing my thoughts (and have a lot of them) in whatever form works best for you – be it written, on a call or in-person.
Editorial support
Want to commission that feature to a freelance writer and trust it’ll be both well written and properly optimised? With a digital background and a decade of online and print experience, I’m a strong writer and editor with a thorough understanding of ever-changing digital best practices.